Performance Is the Foundation, Not an Add-On
Most SEO work on a WordPress site is spent fighting the platform: caching plugins, image compression plugins, a dozen settings that all affect the same handful of metrics. Every site we build in Astro, new or rebuilt off WordPress, starts ahead of where a tuned WordPress site tops out, because the architecture itself removes the overhead instead of managing it. Our job is to make sure that advantage shows up where it matters: in Google’s rankings and in your local search results.
What’s Included
- Structured data (LocalBusinessSchema, ServiceSchema, and BreadcrumbList) on every relevant page, so Google understands exactly what your business does and where
- Individual pages for every service and every service area, each indexed and ranked on its own instead of competing with your homepage
- Clean, semantic markup with proper heading structure, alt text, and metadata on every page
- Core Web Vitals monitored as part of your monthly plan, not checked once at launch and forgotten
- A blog architecture ready to publish content that targets the searches your customers are actually making
Built for Local Search Specifically
A homepage alone does not win local search. Google rewards specificity: a dedicated page for each service you offer, a dedicated page for each city or area you serve, and a business profile that is consistent across your site and your Google Business listing. That page architecture is standard on every site we build, not an upsell.
What This Does Not Replace
This is technical and on-page SEO: the parts of ranking that come from how your site is built. It does not include paid ad management or a dedicated link-building campaign. For most local service businesses, a fast, well-structured site with the right pages already closes most of the gap that separates page one from page three.